I adore this branding by WAAITT or We Are All In This Together, a multidisciplinary design studio located in the city centre of Copenhagen, for Serenity Cupcakes.

It’s fun, it’s girly, it’s the perfect vibe for a cupcake shop. The very limited use of pastel colors works surprisingly well, considering most cupcake shops are overly bright and vibrant. This use of subtle pastels makes it looks much more etherial and feminine.

1 year ago

1. verenana reblogged this from fotograffel and added:

   branding by WAAITT

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   love cupcakes! I hope...isn’t too girly sounding.

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