Inspiration Through Observation

This branding is so phenomenal I had to do it in two parts! Part 2 is coming soon!

The following work summarizes the brand development for my graphic design senior project, a ski lodge named Ashton Ridge. The Ashton Ridge vision is a boutique style, family oriented hotel located in Steamboat Springs, Colorado. In my research I was overwhelmed by a tired monotony of graphic designs for resorts, especially in the Colorado area. My goal was to set Ashton Ridge apart.


To accomplish this, I created an aesthetic for the Ashton Ridge brand that embraces the lodge’s natural setting, while remaining warm and personable. Through a layering of warm colors, textures and imagery, I allowed the rustic luxury of the lodge come to life. Ashton Ridge is for the outdoor loving, adventure craving families and couples of all age ranges. The design is meant to target those individuals, especially middle to upper class families who appreciate quality.”


Kristen West Design

1 year ago

  1. oxox83427 reblogged this from ajoreilly
  2. adesignblogyea reblogged this from considertheaesthetic
  3. lenarium reblogged this from forwhoo
  4. machinegun47 reblogged this from takeovertime
  5. huemordesigns reblogged this from forwhoo
  6. soundfamiliar reblogged this from takeovertime
  7. agustgudbjornsson reblogged this from takeovertime
  8. alwaysinstudio reblogged this from takeovertime
  9. takeovertime reblogged this from forwhoo
  10. alognaibiman reblogged this from brandingidentitydesign
  11. forwhoo reblogged this from brandingidentitydesign
  12. rumplestiltskindesign reblogged this from considertheaesthetic
  13. hoploid reblogged this from considertheaesthetic
  14. thegingerbadger reblogged this from considertheaesthetic
  15. teefanief reblogged this from brandingidentitydesign
  16. suzanargh reblogged this from considertheaesthetic
  17. scarfteamfreaksunited reblogged this from considertheaesthetic
  18. grgna reblogged this from considertheaesthetic
  19. fpgraphicdesign reblogged this from considertheaesthetic
  20. ceepackrun reblogged this from brandingidentitydesign
  21. blazing13 reblogged this from brandingidentitydesign and added:
    Kristen West Design
  22. brandingidentitydesign reblogged this from drooskie
  23. ajoreilly reblogged this from considertheaesthetic