Inspiration Through Observation

This branding is so phenomenal I had to do it in two parts! Part 2 is coming soon!

The following work summarizes the brand development for my graphic design senior project, a ski lodge named Ashton Ridge. The Ashton Ridge vision is a boutique style, family oriented hotel located in Steamboat Springs, Colorado. In my research I was overwhelmed by a tired monotony of graphic designs for resorts, especially in the Colorado area. My goal was to set Ashton Ridge apart.


To accomplish this, I created an aesthetic for the Ashton Ridge brand that embraces the lodge’s natural setting, while remaining warm and personable. Through a layering of warm colors, textures and imagery, I allowed the rustic luxury of the lodge come to life. Ashton Ridge is for the outdoor loving, adventure craving families and couples of all age ranges. The design is meant to target those individuals, especially middle to upper class families who appreciate quality.”


Kristen West Design

1 year ago

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